Director
Marc d’Avignon
Services
Content type
Super Bowl 2022 commercial
Context
With fast, punchy visual storytelling, the sound design had to grab attention from the first seconds. Every sound had to be both limpid and powerful — carrying the emotion and intensity of the story without overloading it.
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Brothers - Toyota (Super Bowl 2022)
This commercial tells the true story of brothers Brian and Robin McKeever. Diagnosed with macular degeneration, Brian refuses to give up cross-country skiing. With the unfailing support of his brother, who became his guide, he keeps competing at the highest level.